Building the Innovation Engine for a Global Automotive Leader

8

new growth opportunities

3

continents

40

global leaders — 8 teams

This engagement wasn’t about a single technology — it was about building a repeatable innovation engine inside a global automotive leader, with teams spanning Japan, Europe, North America, and Southeast Asia.

Forty leaders across eight cross-functional teams worked through the Applied Commercialization^® Accelerator — a global collaboration connecting Japan, Europe, North America, Mexico, Thailand, Indonesia, and Vietnam — each team carrying an opportunity from framing through validation to an investment story.

The program delivered eight new growth opportunities across three continents — and something more durable: a common commercialization language and a trained cadre of innovation leaders who can run the engine again.